Work Experience
Senior Content Marketing Specialist at Delighted by Qualtrics
April 2022 – Present
- Increased organic website traffic by over 108% and trials by over 30% year-over-year by providing SEO content and metadata optimizations, and internal linking
- Proficient in SEO tools, including Google Keyword Planner, Google Analytics, Google Search Console, SEMRush, Ahrefs, and SEOMonitor
- Identified ranking drops for relevant keywords and implemented technical SEO
- Executed new content and innovative page layouts within the WordPress CMS
- Ensured all pages met standards outlined in brand guidelines and SEO best practices
- Reported month-over-month conversion rate metrics to senior leadership with in-depth data visualizations and analysis of pageviews, trials, free and paid customers
- Proficient in reporting tools, including Excel, Heap, and Google Data Studio
- Supported product launches by providing copy for marketing materials, including email, blog posts, social media, and landing pages
Junior Content Marketing Specialist at Siege Media
May 2021 – April 2022
- Conducted keyword research to identify content opportunities for several clients
- Created SEO-optimized content for clients such as Mint, Quickbooks, AngelList (now Wellfound), Hippo Insurance, SimplifyLLC, QuickenLoans, RocketMortgage, CreditRepair
- Owned end-to-end content processes from outlining, drafting, and publishing content to client websites using CMS such as Contentful, WordPress, and Drupal
- Supported client account management by delivering monthly reporting of SEO rankings and earned backlinks, planning content calendars, and leading email communication
- Generated up to 100 backlinks per month to client content with link-building strategies such as guest posting and link-building email outreach via Buzzstream
- Proficient in SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console
- Adhered to client style guides, internal linking guidelines, or AP style for all copy
Content Writing Intern at Siege Media
January 2021 – May 2021
- Wrote clear, concise, and conversational blog copy for different clients
- Hit client SEO traffic goals month-over-month by creating content that ranked for target keywords and generated passive organic backlinks over time
- Managed multiple projects in a fast-paced environment with changing requirements
- Generated creative ideas to develop as content and pitch to journalists/bloggers
- Implemented feedback from content managers, copy editors, clients, and stakeholders
- Drove content production lifecycle and collaborated across departments with art directors, graphic designers, technical SEO analysts, and content marketing managers
Public Relations Fellow at Capwell Communications
February 2021 – May 2021
- Created media backgrounders and outreach lists for different clients using MuckRack
- Wrote award submissions and press releases on behalf of clients and agency itself
- Designed social media campaign content and managed LinkedIn and Twitter channels
- Conducted media and news monitoring for client mentions via Cision
- Pitched content ideas to various media outlets and trade publications
- Performed secretarial duties during calls and meetings to provide action items
Content & Social Intern at DoLA
January 2020 – May 2020
- Created daily content pieces about local free events, featured restaurants, and COVID-related information for the DoLA newsletter and website
- Managed online event calendar for Los Angeles residents on the DoLA website, from virtual livestream comedy shows, Happy Hours, to at-home workouts
- Investigated strongholds in Los Angeles culture like the Troubadour concert venue and Amoeba Music store suffering due to COVID and promoted GoFundMe campaigns
- Built compelling social media copy and media for DoLA Instagram
Features Editor at The Panther Newspaper
August 2019 – December 2020
- Managed Features, Entertainment, and Review sections of the paper
- Wrote up to three articles per week and edited several articles from writers in AP Style each week using Google and Outlook suites
- Pitched stories to Editor in Chief about guest speaker profiles, campus culture, entertainment, and social justice efforts on campus
- Experienced in Adobe InDesign for layout of three newspaper sections for weekly print publication including photo and text formatting and creating headlines and cutlines
- Conducted and transcribed interviews of faculty, students, alumni and expert sources
Education
Chapman University
August 2017 – December 2020
Bachelor of Arts in Sociology and Strategic & Corporate Communication
- Cum Laude Graduate, Provost’s List
- Features and Entertainment Editor at award-winning student newspaper
- Attended Associated Collegiate Press Conference in February 2020 and placed as a Finalist in Features Article Category