Work Experience

Senior Content Marketing Specialist at Delighted by Qualtrics

April 2022 – Present

  • Increased organic website traffic by over 108% and trials by over 30% year-over-year by providing SEO content and metadata optimizations, and internal linking
  • Proficient in SEO tools, including Google Keyword Planner, Google Analytics, Google Search Console, SEMRush, Ahrefs, and SEOMonitor
  • Identified ranking drops for relevant keywords and implemented technical SEO
  • Executed new content and innovative page layouts within the WordPress CMS
  • Ensured all pages met standards outlined in brand guidelines and SEO best practices
  • Reported month-over-month conversion rate metrics to senior leadership with in-depth data visualizations and analysis of pageviews, trials, free and paid customers
  • Proficient in reporting tools, including Excel, Heap, and Google Data Studio
  • Supported product launches by providing copy for marketing materials, including email, blog posts, social media, and landing pages

Junior Content Marketing Specialist at Siege Media

May 2021 – April 2022

  • Conducted keyword research to identify content opportunities for several clients
  • Created SEO-optimized content for clients such as Mint, Quickbooks, AngelList (now Wellfound), Hippo Insurance, SimplifyLLC, QuickenLoans, RocketMortgage, CreditRepair
  • Owned end-to-end content processes from outlining, drafting, and publishing content to client websites using CMS such as Contentful, WordPress, and Drupal
  • Supported client account management by delivering monthly reporting of SEO rankings and earned backlinks, planning content calendars, and leading email communication
  • Generated up to 100 backlinks per month to client content with link-building strategies such as guest posting and link-building email outreach via Buzzstream
  • Proficient in SEO tools like Ahrefs, SEMrush, Google Analytics, Google Search Console
  • Adhered to client style guides, internal linking guidelines, or AP style for all copy

Content Writing Intern at Siege Media

January 2021 – May 2021

  • Wrote clear, concise, and conversational blog copy for different clients
  • Hit client SEO traffic goals month-over-month by creating content that ranked for target keywords and generated passive organic backlinks over time
  • Managed multiple projects in a fast-paced environment with changing requirements
  • Generated creative ideas to develop as content and pitch to journalists/bloggers
  • Implemented feedback from content managers, copy editors, clients, and stakeholders
  • Drove content production lifecycle and collaborated across departments with art directors, graphic designers, technical SEO analysts, and content marketing managers

Public Relations Fellow at Capwell Communications

February 2021 – May 2021

  • Created media backgrounders and outreach lists for different clients using MuckRack
  • Wrote award submissions and press releases on behalf of clients and agency itself
  • Designed social media campaign content and managed LinkedIn and Twitter channels
  • Conducted media and news monitoring for client mentions via Cision
  • Pitched content ideas to various media outlets and trade publications
  • Performed secretarial duties during calls and meetings to provide action items

Content & Social Intern at DoLA

January 2020 – May 2020

  • Created daily content pieces about local free events, featured restaurants, and COVID-related information for the DoLA newsletter and website
  • Managed online event calendar for Los Angeles residents on the DoLA website, from virtual livestream comedy shows, Happy Hours, to at-home workouts
  • Investigated strongholds in Los Angeles culture like the Troubadour concert venue and Amoeba Music store suffering due to COVID and promoted GoFundMe campaigns
  • Built compelling social media copy and media for DoLA Instagram

Features Editor at The Panther Newspaper

August 2019 – December 2020

  • Managed Features, Entertainment, and Review sections of the paper
  • Wrote up to three articles per week and edited several articles from writers in AP Style each week using Google and Outlook suites
  • Pitched stories to Editor in Chief about guest speaker profiles, campus culture, entertainment, and social justice efforts on campus
  • Experienced in Adobe InDesign for layout of three newspaper sections for weekly print publication including photo and text formatting and creating headlines and cutlines
  • Conducted and transcribed interviews of faculty, students, alumni and expert sources


Chapman University

August 2017 – December 2020

Bachelor of Arts in Sociology and Strategic & Corporate Communication

  • Cum Laude Graduate, Provost’s List
  • Features and Entertainment Editor at award-winning student newspaper
  • Attended Associated Collegiate Press Conference in February 2020 and placed as a Finalist in Features Article Category