Senior Content Marketing Specialist at Delighted by Qualtrics

April 2022 – Now

  • Crafting clear, concise, and compelling copy that speaks to target audiences
  • Distilling complicated concepts into persuasive and actionable thought leadership pieces and educational guides
  • Producing SEO-optimized web content (landing pages and blog articles) that increases site traffic and conversions
  • Reaching existing customer base and new audiences with compelling email messaging and A/B testing
  • Building social following with engaging social posts
  • Proofreading and editing work from SEO vendors and contract writers for clarity, flow, and brand tone
  • Working with designer to create the imagery needed to bring content to life
  • Collaborating with the digital marketing and product teams on campaign and content ideation for editorial calendar

Junior Content Marketing Specialist at Siege Media

May 2021 – April 2022

• Managed content creation from end-to-end for clients like AngelList, SimplifyLLC, and Hippo
• Brainstormed content ideas to pitch clients based on keyword research and client KPIs
• Provided design direction for infographics, printables and interactive content
• Sent 100 link-building emails weekly & earned 20+ links per month
• Expertise in SEO & content marketing across a wide variety of clients
• Proficient in Ahrefs, SEMrush, Buzzstream, Moz, Clearscope & GSuite

Content Writing Intern at Siege Media

January – May 2021

• Built writing portfolio through SEO blog posts for Mint, West Elm & Pottery Barn
• Wrote short form link-building guest posts for finance and lifestyle clients
• Experienced in project management tools Basecamp & 10,000ft
• Learned the basics of content marketing and SEO through SiegeLearn course
• Experienced in inner workings of a marketing agency

Public Relations Fellow at Capwell Communications

February – May 2021

• Content creation and managing social media through Sprout Social for Twitter and LinkedIn
• Built media lists through researching background on media outlets & reporters
• Pitching to various media outlets and trade publications
• Utilized Cision and MuckRack to pull information on reporters & outlets
• Media monitoring of client news, drafted award submissions, media backgrounders, pitches
• Secretarial duties during calls and meetings to provide action items
• Experienced in project management tool Teamwork

Content & Social Intern at DoLA

February – May 2020

• Wrote daily content pieces about local free events, featured restaurants, and COVID-related information regarding blood donation and free resources from LA County library for the DoLA newsletter and website
• Added, edited, and deleted events like virtual livestream comedy shows, Happy Hours, and at-home workouts from website using Radmin
• Wrote about GoFundMe campaigns for companies suffering due to COVID such as concert venues Troubadour and Amoeba Music
• Wrote copy for social media posts and found photos to post to DoLA’s Instagram
• Proficient in Slack to communicate with staff and Asana to complete tasks

Features Editor at The Panther Newspaper

August 2019 – December 2020

• Managed Features, Entertainment, and Review sections of the paper
• Wrote up to three articles per week and edited several articles from writers in AP Style each week using Google and Outlook suites
• Pitched stories to Editor in Chief about guest speaker profiles, campus culture, entertainment, and social justice efforts on campus
• Experienced in Adobe InDesign for layout of three newspaper sections for weekly print publication including photo and text formatting and creating headlines and cutlines
• Conducted and transcribed interviews of faculty, students, alumni and expert sources