Resume

Experience

1. Feb '25 – Present

   Social Media Manager, Truveta

   • Grew LinkedIn following by 15% (87K→100K) through an integrated strategy spanning employee advocacy, executive thought leadership, and targeted paid boosting — outpacing industry-average organic growth rates
   • Conceptualized, launched, and scaled Truveta's LinkedIn newsletter Saving Lives with Data to 22K subscribers within 12 months, including 11K sign-ups in the first 24 hours — demonstrating strong content-market fit
   • Built and executed a LinkedIn video strategy from scratch — generating ~40K views across 40 videos in 12 months with under $10K in paid spend, achieving an efficient cost-per-view that maximized organic reach
   • Owned full-funnel social content calendar across LinkedIn, X, Threads, & YouTube — aligning cross-functional stakeholders across marketing, product, & research to deliver consistent messaging across all campaign types
2. Oct '24 – Feb '25

   Senior Social Media Strategist, Qualtrics

   • Strategized and implemented social media campaigns for Qualtrics' C-suite executive leadership team members on LinkedIn as part of the global communications team, increasing executive followers by 3,400 in one month
   • Owned end-to-end management of Qualtrics' LinkedIn newsletter XM Monthly — from brainstorming, outlining, copywriting, design, and publishing — increasing newsletter subscribers by 3,000 in the first quarter in the role
3. Sep '24 – Oct '25

   Freelance Social Media Manager, Winston Francois

   • Increased LinkedIn followers by 76% and Instagram followers by 202% organically within 5 months
   • Managed all Winston Francois (WF) social channels, including LinkedIn, Meta, X, Instagram, and TikTok
   • Developed and implemented a social media calendar for WF social channels, reporting directly to the COO & CEO
   • Iterated on graphic design standards, creating imagery and copy independently for all social posts in Canva
   • Copy-edited and published SEO-optimized blog content for the Winston Francois website using WordPress CMS
4. Apr '22 – Oct '24

   Senior Content Marketing Specialist, Delighted by Qualtrics

   • Increased organic website traffic by 108% and trials by 30% YoY through comprehensive SEO content and metadata optimizations, plus sitewide internal linking strategy and implementation
   • Enhanced paid and organic search campaigns by applying on- and off-page SEO best practices
   • Created and executed an organic and paid social strategy, leading to a 167% increase in pageviews, 130% in unique visitors, and 228% in custom button clicks YoY on LinkedIn
   • Reported monthly and yearly organic search metrics — including pageviews, trials, and conversions — to senior leadership using Heap funnel data and Excel VLOOKUP formulas
   • Led product marketing and go-to-market (GTM) content strategies, including planning and copywriting for emails, blogs, social posts, and landing pages
   • Project-managed a website redesign to boost customer conversions and ensure consistency in brand voice
5. May '21 – Apr '22

   Junior Content Marketing Specialist, Siege Media

   • Conducted SEO keyword research targeting multiple personas to identify content opportunities for finance and insurance clients such as Mint, QuickBooks, AngelList, Hippo Insurance, and Quicken Loans
   • Owned the end-to-end content process — outlining, drafting, editing, and publishing long-form blog content on client websites via CMSs including Contentful, WordPress, and Drupal
   • Supported client account management by delivering monthly reports of SEO keyword rankings and do-follow backlinks, managing content calendars, and facilitating email communication with clients
   • Generated 100 backlinks per month to agency-created content using white-hat link-building strategies such as guest blogging and email outreach via Buzzstream
   • Maintained brand voice and adhered to client style guides, internal linking guidelines, and AP style for all written content
6. Jan '21 – May '21

   Content Writing Intern, Siege Media

   • Wrote clear, concise, and conversational blog copy for different clients
   • Hit client SEO traffic goals month over month by creating content that ranked for target keywords and generated passive organic backlinks over time
   • Managed multiple projects in a fast-paced environment with changing requirements
   • Generated creative ideas to develop as content and pitch to journalists and bloggers
   • Implemented feedback from content managers, copy editors, clients, and stakeholders
   • Drove the content production lifecycle, collaborating across art directors, graphic designers, technical SEO analysts, and content marketing managers
7. Feb '21 – May '21

   Public Relations Fellow, Capwell Communications

   • Created media backgrounders and outreach lists for different clients using Muck Rack
   • Wrote award submissions and press releases on behalf of clients and the agency itself
   • Designed social media campaign content and managed LinkedIn and Twitter channels
   • Conducted media and news monitoring for client mentions via Cision
   • Pitched content ideas to various media outlets and trade publications
   • Performed secretarial duties during calls and meetings, providing action items
8. Jan '20 – May '20

   Content & Social Intern, DoLA

   • Created daily content pieces about local free events, featured restaurants, and COVID-related information for the DoLA newsletter and website
   • Managed the online event calendar for Los Angeles residents, from livestreamed comedy shows and happy hours to at-home workouts
   • Investigated Los Angeles culture strongholds — like the Troubadour and Amoeba Music — struggling during COVID, and promoted GoFundMe campaigns for them
   • Built compelling social media copy and media for DoLA's Instagram
9. Aug '19 – Dec '20

   Features Editor, The Panther Newspaper

   • Managed the Features, Entertainment, and Review sections of the paper
   • Wrote up to three articles per week and edited several writers' articles in AP style each week
   • Pitched stories to the Editor in Chief on guest speaker profiles, campus culture, entertainment, and social justice on campus
   • Laid out three newspaper sections in Adobe InDesign for weekly print publication, including photo/text formatting, headlines, and cutlines
   • Conducted and transcribed interviews of faculty, students, alumni, and expert sources